Top 5 Tips for Growing a Successful Online Handmade Business

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In this second part of a two part feature (part 1 here)  I look at some practical tips to help build your own online handmade business.

Tip 1: Make Product Ranges

It may seem obvious but it helps if you make a range of products that are similar to one another. It will mean your shop appears cohesive and will enable shoppers to make sense of your brand. This needn't be a creativity stifler! And please don't feel you need to become a manufacturer of one product only. After all, you want your collection to remain special and unique. You can still make an assortment of eclectic items, but how about working in limited edition sets according to a specific theme or colour palette? 

Selling your handmade crafts online: Is it for you?

In this first part of a two part feature I look at the perks and pitfalls of running your own online handmade business. Part two, coming soon, will offer some practical tips and advice.

Are you the kind of person who prefers to make gifts instead of buying them at the shopping mall? Do you scour little tucked-away shops for inspiration and unique finds that you could incorporate into your crafts? Are you always dreaming about your next project and constantly have several things on the go at once? Do you live to create, whittling away into the wee hours because you are ever so slightly obsessed with what you're making? (Me too!) Have you been toying with the idea of selling your handmade crafts online but don't know where to start? Maybe I can help you with that.