In this second part of a two part feature (part 1 here) I look at some practical tips to help build
your own online handmade business.
Tip 1: Make Product Ranges
It may seem obvious but it helps if you make a range of products that are similar to one another. It will mean your shop appears cohesive and will enable shoppers to make sense of your brand. This needn't be a creativity stifler! And please don't feel you need to become a manufacturer of one product only. After all, you want your collection to remain special and unique. You can still make an assortment of eclectic items, but how about working in limited edition sets according to a specific theme or colour palette?