It was cold and dark. Wind howling, rain lashing against the window panes. The kind of night you dread going out into. I tell you, couch + woolly socks + hot water bottle have never seemed more appealing.
In this second part of a two part feature (part 1 here) I look at some practical tips to help build
your own online handmade business.
Tip 1: Make Product Ranges
It may seem obvious but
it helps if you make a range of products that are similar to one another. It
will mean your shop appears cohesive and will enable shoppers to make sense of
your brand. This needn't be a creativity stifler! And please don't feel you
need to become a manufacturer of one product only. After all, you want your collection
to remain special and unique. You can still make an assortment of eclectic
items, but how about working in limited edition sets according to a specific
theme or colour palette?
There's a new awesome craft mag out called Gathered by Mollie Makes. It's exclusive to the iPad and for hardcore addicts because it's a weekly hit of creative projects, people and videos to inspire your very own handmade crafty amazingness. Issue 3 is supposed to be the best one yet because I AM IN IT!
I've done it. I've taken the plunge and there's no going back now.
Having intentionally steered clear of the iPhone/iPad fever of the past half decade, I must say, for the most part I have felt strong in my convictions and yes, probably even just a little bit self-righteous.
Having held out all this time, defiant, fighting the futile battle for real human interaction – for asking a stranger a question vs google maps, for reading a real book with ink on paper instead of squinting into a luminescent screen, for having a real conversation face to face with a human being rather than multi-tasking tapped out message fragments to somebody whose attention I can't be sure I have – I myself have now switched over to the dark side.